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Loony Link to Links Gear
Golf Equipment just a chip shot away with cartoony and quirky 3Balls.com
DATELINE: CANTON AND EASTON, MA, MAY 3, 2001…3Balls.com is the latest eye-catching website recently developed by EMagine of Canton, MA. EMagine's team won the honor of developing the enticing, informative and humorous web presence for Joe & Leigh's Discount Golf Pro Shop of South Easton, MA. Via the eBay link to 3balls.com, the company has become the 2nd largest reseller of golf equipment on eBay.
According to Joe Ricci and PGA Golf Professional Leigh Bader, owners of Joe & Leigh's Discount Golf Pro Shop, the 3Balls.com namesake is attributed not only to the three large globe fixtures generally found in the storefronts of Pawn Shops, there are also (in golf-speak) three balls in a sleeve.
"GO-TO" PROS
Because of Joe and Leigh's unique ambition to "make a friend, not a sale" in addition to Leigh being known as one of the "72 Most Powerful People in Golf" according to Golf Pro Magazine, the website had to speak for itself in a most affable yet professional manner. Bearing that in mind, the EMagine team strived to develop an easygoing, humorous site that unfolded as a satirical cartoon story with pictorials accessing ten pages and interfaced with Joe and Leigh's auction and eBay.
EMagine's Creative Director Ed Smith, the talented editorial cartoonists who also freelances for "Editorial Humor", the largest editorial humor publication in the world, helped create the concept and design for this cartoony and loony website that completely differentiates 3balls.com from the pack. Smith is a South Shore loyalist who currently resides in Marshfield after formative years in Holbrook and Braintree.
"Our mission was to design a site geared for an audience of both pro and novice golfers, augmenting Joe and Leigh's well-known and well-trafficked Discount Golf Pro Shop. 3Balls.com is adventuresome, which is not unlike the shop itself, telling its own story in a cohesive manner that ensures ease for all visitors," said Bill Gadless, president of Emagine, a Randolph resident and Brockton native. "Joe and Leigh's is one of a kind. We needed to mirror the golf "toy store" feeling in the site itself. Visitors see the site as informative and entertaining, while we know that the site effectively reinforces Joe and Leigh's brand identity and culture in a thoroughly unique manner designed for the long-term."
COOL CARICATURE
After incorporating the main theme complete with fictional and real staff caricature characters, the site is enhanced with 3Balls.com and Joe & Leigh's Discount Golf Pro Shop history and golf stories that "those that were there" can tell. Site visitors can meet the staff of Joe and Leigh's Discount Pro Shop at the "Line-up", and then capture a laugh at the "Giggle" section. To keep the site fresh, the "Giggles" cartoon changes monthly.
E-BIZ TOOLS FOR TRAFFIC
In broadening the store's already expansive reach, 3Balls.com is interfaced with Joe and Leigh's discount golf equipment auction site on eBay. Reinforcing Joe and Leigh's belief in offering only quality merchandise, 3Balls.com offers complete sections outlining equipment and component grading and condition descriptions with checklists.
BRANDED
"Our goal was to present a lighthearted and entertaining way to communicate with golf enthusiasts. We intended to build both a business to business and business to consumer site. Now, it has become a major method of dispensing used products around the country. We found most golf sites boilerplate in design. Our hopefully unique, playful site has generated an overwhelmingly positive response and people enjoy the characters and off-beat humor," noted Leigh Bader, co-founder of Joe and Leigh's Discount Golf Pro Shop as well as one of the "72 Most Powerful People in Golf" according to Golf Pro Magazine. Leigh has also been honored as the Professional Golfers Association (PGA) of America's "National Merchandiser of the Year for Public Golf Courses" in 1995.
JOE AND LEIGH'S SHOP
Established in 1981 by PGA Golf Professional Leigh Bader and Joe Ricci, Joe and Leigh's Discount Golf Pro Shop is one of the two largest and busiest "green grass" facilities in the United States. With a staff of 20, which includes 5 PGA Golf Professionals, the shop has just completed their third expansion, tripling the size of the store. Joe and Leigh's shop and 3Balls.com's auctions offer every branded product at value prices, in addition to trade-ins. Joe and Leigh's Discount Golf Pro Shop has been named "America's Top 100 Golf Shops" for the years 2001, 2000, 1999, 1997, 1996, 1989, 1988 and 1987 by Golf Shop Operations (a subsidiary of Golf Digest) as well as "1995 Business of the Year" by Golf Sportswriters of Southeastern Massachusetts. Named by the Boston Globe as the "Best Deal Pro Shop on the South Shore", Joe and Leigh's Discount Golf Pro Shop is located at the Pine Oaks 9-hole golf course in South Easton, MA. For more information, call (508) 238-1861 or visit www.3Balls.com.
E-OK WITH EMAGINE
Founded in 1996 by Brett Cohen, a Bridgewater native and Randolph resident, and Bill Gadless, Jr., EMagine offers innovative e-business strategies from concept to completion, successfully building web presence for small to mid-sized companies. Specializing in web site creation that includes all the "bells and whistles" at modest pricing, EMagine strives to boost their client's competitive advantage and level the e-playing field. With annual growth of 500% per year, EMagine employs a staff of 20, which includes account managers overseeing each project. The company provides innovative and proven e-Business strategies that include site marketing and promotion, brand identity, emerging trends, e-commerce interface, data base building in addition to a variety of invaluable e-Business tools, in an effort to provide clients with a timely return on investment and smooth transition into technical areas. Ultimately, EMagine creates a partnership between themselves and the client that results in a constant state of "e-Ok."
EMagine Communications, LLC is headquartered at 1095 Turnpike Street in Canton, MA. For a complimentary evaluation of your website or for more information about the company, please contact (781) 828-4500 or visit the website at www.emagineusa.com.
This article courtesy of http://www.discountgolfgreen.com/.
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.
By Anonymous August 16, 2004 -- Every week, avid golfers stay glued to the TV to watch their favorite golfer or to somehow learn how the PGA Tour players hit the ball so far or so accurately. After watching a tournament, golfers will try to mimic their favorite golfer or scour magazines and the internet trying to find the golf swing secret the professionals use to play so well.
"I teach golfers in 25 countries around the world over the internet and I notice the traffic of golfers looking for golf tips always increases after a big tournament."
Unfortunately, golf tips only address a certain symptom and while the fix may work for a few golfers, many will suffer further by complicating their swing problem if the tip doesn't address the real problem. Most golf instruction doesn't explain how the swing works, so golfers are in the dark about their true swing problems.
"I always warn golfers that golf tips may hurt their progress more than help it. I have found that most swing problems can be fixed just by teaching golfers how to know when they are in balance during their swing. I also show golfers how balance feedback can be used to increase distance and accuracy. Once they understand balance, the swing is much easier to maintain."
Tracy has developed an interactive course to teach golfers how to get the most from their golf game with less effort and not injure themselves in the process.
"Nothing bothers me more than talking to golfers who have injured themselves by trying different golf tips or worse, from instruction that did not address the all important posture of the swing. Posture alone counts for most injuries among amateur golfers."
When golf tips are shown on TV during golf tournament coverage, the pro always advises going to a competent golf professional before trying new techniques.
"If you don't know the reason for your golf swing problem, remember that golf tips can make matters worse before they will get better. To really improve you must understand how the golf swing works first."
To learn more about Tracy Reed or his online course, go to www.golfswingcontrol.com
This article courtesy of http://www.discountgolfgreen.com/.
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.
By Dr. Richard Myers Are You Addicted to Golf
There are millions of people addicted to golf. Why? Golf can be played on a beautiful course with as many people as you like, and in very pleasant weather. Golf if very gentle on your body, and is truly the sport of a lifetime.
Golf has many physical benefits and is a very efficient way to stay in shape, and has many physical benefits. With golf, you will get the most out of a round if you walk the course; this will also burn a number of calories and improve your cardiovascular health.
Carrying your clubs will strengthen your upper body and actually hitting the ball improves your hand to eye coordination.
Golf can be played by yourself or with as many friends as you like. You can also chat and visit between each hole while you are waiting on others to finish their holes. Or if you enjoy playing by yourself, you can enjoy the great outdoors, at your own pace.
Professional golfers make the game look easy. Their swing seems as fluid and effortless as running water, and they look as thought they are on a leisurely stroll as they pound drives more than 300 yards and hit high soft iron shots. The truth is they young professionals are strong and fit enough to make a complicated athletic move look simple.
Few amateurs can devote that amount of time, energy, and money to their golf games, but that shouldn’t stop them from making positive changes in their games by improving their strength and conditioning. Golf is a game of balance, discipline, and touch. Enhancing and improving those specific shills, requires a balanced regimen with four important components: strength, flexibility, endurance, and diet.
There are many books and videos one this subject and I would suggest that all golfers invest in a good golf fitness program.
Good Golfing.
Dr. Richard Myers
richard@thinkandreachpar.com An avid golfer, we maintain a golf training website with golf tips, weekly golf training, golf related articles, and a weekly newsletter. We try to cover everything from the tee to the green and health related articles as well.
www.thinkandreachpar.com
This article courtesy of http://www.discountgolfgreen.com/.
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.
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